UX/UI Designer
I'm Steven Shi
A driven, passionate, and collaborative hands-on designer with a history of delivering successful business outcomes by fostering innovation and advocating for users through human-centered design methodologies.
Education
Graphic Design Bachelor of Arts
Qingdao University of science&technology
2008-2012
Contact
Tools
Experience
Sr UX/UI Designer
PingAn Pay Shanghai. 07.2017-12.2023
Yi Wallet is a mobile payment app under Ping An Group, focusing on five major financial and consumption scenarios: wealth management, shopping, lifestyle, payments, and rewards. It offers comprehensive online and offline payment services, helping users manage funds, accounts, and rewards, creating a smart and versatile wallet.
I led the redesign of version 6.0, restructuring the business architecture. I improved the CMS backend for visual content configuration, increasing overall efficiency by 25%, with a 53% improvement in the marketing module and a 63% increase in activity ID creation. Expanded the wealth management user base, reducing transaction costs by 20%, and exceeded expectations by 30%, achieving a fund management profit of 10 million. I established a modular design component library, boosting bank wealth management integration efficiency by 30%.
UX/UI Designer
YouLiang Technology Shanghai. 10.2014-07.2017
Youliang is a social e-commerce platform focused on social marketing. I led the product design and built the Youliang App and content management backend from scratch, enabling users to shop online effortlessly and merchants to manage their products efficiently. This helped Youliang become a leading social e-commerce platform.
In 2016, I contributed to achieving the goal of onboarding 5 million merchants. In 2017, user purchase conversion increased by 27%, with an average order value exceeding 60 RMB.
UI Designer
Fanli.Inc Shanghai. 03.2014-10.2014
Fanli.com is China's leading guide platform, partnering with major e-commerce sites such as Apple, Tmall, and JD.
I completed the user interface design for Fanli, driving user growth and increasing app and web click-through and conversion rates by 18%, increasing user numbers from 30 million to 50 million.
Graphic Designer
DaHui Advertising Shanghai. 06.2012-02.2014
DaHui Advertising is a leading avant-garde creative advertising company serving many well-known Chinese brands such as ZTE Mobile, Mercury Home Textiles, Red Star Macalline, and Robam Appliances. I was primarily responsible for the brand creative work for ZTE Mobile, refining the creative design processes for the design team.
Skills
User Experience
User Flows
Information Architecture
Wireframing
Visual Design